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Sample Videos from Exhibitor Research Below are three short videos (hover over or click on the images to see the controls) of exhibitor experiences documented during the course of our research: A first-time exhibitor orders services: An exhibitor struggles with missing services: How that exhibitor feels about organizers: |
More About the Research and Whitepapers MAYA Design studied and documented the tradeshow exhibitor experience over a six-month engagement co-funded by The Expo Group. This took place almost completely in face-to-face conversations at two major trade shows run by different organizers and general contractors in different cities. In addition to the video samples from our research at left, the following is a short audio compilation of excerpts from telephone conversations with exhibitors: MP3 [2:18, 2MB] Two products of this research are the following whitepapers: The Invisible Exhibitor  The Invisible Exhibitor describes our findings in detail, and it offers recommendations aimed at organizers who are looking for ways to strengthen their show. MAYA did not set out with a formal plan to study attendees at the same time, but while we were at shows, we spoke with some attendees as well. The Invisible Attendee whitepaper describes our findings regarding the attendee experience. The Invisible Attendee  If you have questions about MAYA or this project, contact Susan Salis at 412-488-2900. |
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