Human-Centered Design

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Making your product or service easier to use is a proven way to enhance your brand, reduce training and support costs, and increase sales—leapfrogging the competition in the process. But to achieve ease of use, you need to forget technology for a while and get inside the heads of users.

Human-Centered Design requires interdisciplinary collaboration, an iterative process with frequent prototyping, and engagement with real people.

Our process bases its inquiry and design approach around the following questions: What is important to users? How do they currently do their tasks? What works well, and where are the disconnects?

At MAYA, we have proven techniques for finding the answers, analyzing the data and laying the foundation for a well-considered design process. We note patterns and use our findings to define a given users’ mental model. Once design is underway, MAYA continually validates the design direction through user feedback, including lab-based usability testing with a range of user types that reflect your specific target market.

Our clients’ brands are distinguished in the marketplace by user experiences that elevate them above competing brands. We work with our clients to design solutions that focus on the experience and the tasks users want to accomplish, rather than on the systems or the technology. While we strive to make products more intuitive and transparent, we don’t aim to make your products simpler, but to combine ease of use with the distinctive functions and features that make your products special. Our clients benefit by gaining remarkable product flexibility that transcends technology.

Interested in bringing Human-Centered Design in-house to improve your own product-development process? LUMA Institute, a MAYA company, offers a 3-day workshop that will arm you with the tools you need to create more useful, usable, and desirable products. Get all the details.

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